The originality, innovative aspect and efficacy of the operation were noticed by the Jury and the public at the competition. The award was presented to Sofia Vandaele, general manager of the hotel, by Odile Franc, Distribution Director Europe & Hospitality at France Médias Monde. The LEGO Campaign at the Hilton Paris Opéra received the award for Best Communication Campaign at the last edition of the Worldwide Hospitality Awards.
Presented at the 16th Worldwide Hospitality Awards ceremony, the Award for Best Communication Campaign recognizes an initiative with a national and/or international scope of a hotel group or brand using any media available: television, radio, printed press, billboards, Internet, and others…
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